𝐓𝐡𝐞 𝐄𝐧𝐜𝐨𝐝𝐢𝐧𝐠/𝐝𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐦𝐨𝐝𝐞𝐥 𝐨𝐟 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧

The only way I know to express myself fully is on paper or after a few drinks. In my work field, you are confronted by many issues that need solutions, at times I came up with creative solutions on paper. Just most of the time the people that needed the solution were too busy to read my paper.

Many times, it is not them that is at fault, it is you. A great tool of explaining communication was created by Stuart Hall in 1973 called 𝐓𝐡𝐞 𝐄𝐧𝐜𝐨𝐝𝐢𝐧𝐠/𝐝𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐦𝐨𝐝𝐞𝐥 𝐨𝐟 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧

It looks like the following

𝐒𝐞𝐧𝐝𝐞𝐫 > 𝐄𝐧𝐜𝐨𝐝𝐢𝐧𝐠 > 𝐓𝐫𝐚𝐧𝐬𝐟𝐞𝐫 > 𝐃𝐞𝐜𝐨𝐝𝐢𝐧𝐠 > 𝐑𝐞𝐜𝐞𝐢𝐯𝐞𝐫

You are the 𝐬𝐞𝐧𝐝𝐞𝐫 with an amazing message

you 𝐞𝐧𝐜𝐨𝐝𝐞 this message by either putting it in writing, or in speech, or by painting a picture, ETC.

You 𝐓𝐫𝐚𝐧𝐬𝐟𝐞𝐫 it via phone, email, YouTube, Facebook, ETC.

The person or persons that receive it needs to 𝐝𝐞𝐜𝐨𝐝𝐞 it, this means they have to have an understanding of the words you say or have written, and the context.

𝐑𝐞𝐜𝐞𝐢𝐯𝐞𝐫 𝐭𝐡𝐞𝐧 𝐝𝐞𝐜𝐢𝐝𝐞𝐬 𝐰𝐡𝐚𝐭 𝐝𝐨 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧.
Know that what is common sense for you might not be common sense for the person receiving your message. So be patient with the receiver.

Example:
You try to message a large group on Facebook, and you believe that what you share is of great value to them.

Then you post the message and the result is that almost no one responds to it, some even may criticize you!

𝗞𝗲𝗲𝗽 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗶𝗻 𝗺𝗶𝗻𝗱. 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗹𝗶𝘃𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝗶𝗹𝗹𝘂𝘀𝗶𝗼𝗻, 𝘁𝗵𝗲𝘆 𝗮𝗹𝗹 𝘃𝗮𝗹𝘂𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝘁𝗵𝗶𝗻𝗸 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺.You might give them information that could change their life, however, their decoding does not allow the message to be received by them.

There are two things you can do about this.

Stop trying as your message might need to be encoded differently for your target group to understand.

The value that you did your part to share & 𝗕𝗲 𝗴𝗿𝗮𝘁𝗲𝗳𝘂𝗹 it did help the people that did decode it.

I hope this message was of value to you, love to read your comments!
May you have an awesome and productive day!